— Twitter Rebrand
Twitter | 2021
We started with Tweets at the center, then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes. We also created a new typeface that’s flexible and expressive, bold, agile and fun, reflecting the voices that make Twitter, Twitter. We named it Chirp.
— Challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.
— We also created a new typography that’s flexible and expressive, bold, agile and fun, reflecting the voices that make Twitter, Twitter. We named it Chirp.
— Credits
Motion Design Director: Nathaniel Costa
Director: Podenco
Producer: María Soler
Animators: Maks Fede, Antoni Sendra
Director Assistant: Luis Llácer
Design: Maks Fede, Rafa Orrico, Antoni Sendra
Stop Motion: Pangur Animation, Luis Llácer
Music: Banjo Soundscapes
* Full Credits Coming Soon